Lotto24 AG awarded advertising permit


Lotto24 AG / Key word(s): Miscellaneous

14.03.2013 / 08:03


Lotto24 AG awarded advertising permit

- Internet and TV advertising now possible for Lotto24's online products

(Hamburg, 14 March 2013) Lotto24 AG is one of the first private German companies to receive a permit to advertise its online brokerage of state lotteries on TV and via the Internet. With immediate effect, Lotto24 can now advertise throughout Germany in these media.

Petra von Strombeck, CEO of Lotto24 AG, states: 'TV and Internet advertising is essential for the success of online companies. We are delighted that the wait is over. We can now finally hit the ground running.'

The permit has been awarded for an initial period of two years. Both the advertising permit and the Advertising Directive of the First State Treaty to Revise the State Treaty on Games of Chance, effective from 1 February 2013, contain restrictions, such as for discounting and social media advertising. Lotto24 expects these restrictions to have no significant adverse effect on the business and to equally affect direct competitors.

About Lotto24 AG: Lotto24 AG (formerly Tipp24 Deutschland GmbH) was founded by Tipp24 SE in 2010 in order to resume the commercial online brokerage of games of chance in Germany. Following its successful spin-off, Lotto24 AG has been listed as an independent company in the Prime Standard segment of the Frankfurt Stock Exchange since 3 July 2012. Lotto24 AG focuses on brokering state-licensed lottery products, such as 'Lotto 6aus49', 'Spiel 77', 'Super 6', 'EuroJackpot' and 'Glücksspirale' via the Internet (www.lotto24.de). Lotto24 AG enters into gaming contracts with the respective lottery companies on behalf of and in the name of the game participant. Lotto24 AG aims to become Germany's leading online broker of lottery products.

Press contact:
Lotto24 AG
Frank Schwarz

Tel.: +49 (0) 611 / 1745 398 0
E-mail: ir@lotto24.de
Internet: www.lotto24-ag.de



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